090 - White Cap

090 – A collaborative merch collection from Greek Visions and Athens' finest bookshop, Hyper Hypo, exploring the sensual eroticaof 1990s and 2000s phone sex advertisements.

Before the age of thirst traps and dating apps, phone sex was a popular way to connect with potential partners, seek sexual gratification, and become aroused by someone’s voice and words.

Greek phone sex lines began with "090"—a number that now evokes the lost pleasures of erotic phone calls and the nostalgic technology of the 1990s.

🧢 White cap with magenta embroidered logos. Six panel cap, unstructured front panel, mid visor,  full metal buckle.

🖊️ The text reads: 'Hot lines, 090, Call me now'